Marcelo Romeo

Marcelo Romeo has a diverse work experience spanning over many years. Marcelo began their career in Grupo Newsan in 1998 as a Gerente de Publicidad y Comunicaciones and held this role until 2011. At Grupo Newsan, they led successful advertising campaigns, including the "Super Promo Eliminatorias" in 2017, which resulted in the sale of one million televisions and won Leones de Oro at Cannes Lions in 2018 and 2019. In 2011, they briefly worked at LG Electronics as the Manager of Marketing Communication, where they led sponsorship deals with major events and clubs. From 2011 to 2013, they served as the Gerente de Marketing at Frávega, overseeing a company image change and the redesign of over 100 stores. Marcelo also held a teaching position at Universidad de Palermo from 2009 to 2015. Since 2013, they have been the CMO of Grupo Newsan, leading successful strategic repositioning efforts and notable campaigns, such as the Noblex and Netflix partnership in 2020.

Marcelo Romeo obtained a Máster degree in Administration and General Business Management from Universidad de Belgrano, where they attended from 1992 to 1994. Prior to that, they completed a Licenciatura degree in Public Relations and Image Management from UADE, studying from 1987 to 1990.