Helena Alves

Helena Alves is an experienced marketing professional currently serving as the Head of Marketing at Grupo OSCAR since July 2022, where responsibilities include leading the in-house agency O2 marketing and coordinating the group's marketing and communication strategies. Previous roles include Marketing Manager at Clarity Glass, where Helena managed both internal and external communication, and Director of Account Management and New Business at Arriba! Comunicação, overseeing communication campaigns and team leadership across diverse sectors. Earlier experience includes positions in account management and marketing for notable companies such as Global Village Telecom and Volkswagen do Brasil, alongside internships in journalism and public relations. Helena is pursuing further education in marketing and innovation at various institutions, building on a foundational degree in Public Relations from Universidade Metodista de São Paulo.