Naiche van der Poel

Naiche van der Poel is an experienced professional in retail and commercial management, currently serving as Purchasing and Commercial Director at Oscar Group since December 2021. With a strong background in e-commerce and physical retail, Naiche has successfully led teams and managed complex commercial strategies across various companies, including Magazine Luiza, Netshoes, and Walmart.com Brasil. Naiche possesses expertise in purchasing, sales performance, and financial management, contributing to significant revenue growth and profitability improvements throughout a career spanning over two decades. Naiche holds multiple advanced degrees, including a Doctorate in Administration and a Master in Retail and Competitiveness, showcasing a commitment to continuous professional development.