MacArena Oliva

Macarena Oliva is a digital marketing expert specializing in performance marketing and paid media, currently serving as an Especialista en Marketing Digital at Grupo Petersen since August 2023. With a robust background in executing full-funnel digital strategies and optimizing ROI, Macarena has managed significant budgets for various banking clients, including Banco Santa Fe and Banco Entre Ríos. Prior experience includes roles as a Senior Performance Marketing Analyst at Agrofy, where Macarena focused on lead generation strategies through Google and Meta Ads, and as an Account Strategist at IPG Mediabrands Latam, where campaign management employed agile methodologies. Earlier positions include working as a Google Ads Specialist and providing client support for major brands at INDICOM S.A. Macarena holds a Product Owner degree from Universidad Tecnológica Nacional BA, with additional education from EducacionIT, Coderhouse, and Digital House.