Andres Echeverri Acosta

Andres Echeverri Acosta has a diverse work experience in the marketing and business field. Andres is currently the Head of Marketing at R5 since March 2023. Prior to this, they were the Director of Growth at Relato Marketing Studio from October 2022 to March 2023.

From November 2019 to October 2022, Andres worked as the Head of Business Unit at PrestaGente, a fintech company specializing in payroll loans and utilizing Blockchain technology. During their tenure, they managed to significantly increase active loans from $50,000 USD to $2 million USD.

Earlier in their career, Andres served as a Growth Hacker at Chef® Company, a creative digital agency, from June 2019 to November 2019. Their responsibilities included analyzing product success metrics, optimizing performance, and creating reports for partners.

Prior to that, they worked as the Marketing Director at B2chat from July 2018 to June 2019. Andres achieved remarkable growth, increasing the number of monthly active subscriptions by six times and the monthly recurring revenue by eight times.

Andres also co-founded and served as the CEO of Krono Group, a marketplace for retailers and pharmacies through mobile commerce, from June 2013 to July 2018. During their time there, they achieved sales per platform of $700,000 USD and created four platforms for the e-commerce ecosystem in the retail industry.

In addition to these roles, Andres gained early experience as a Marketing Intern at ISAGEN SA, where they coordinated marketing activities, managed the production of marketing materials, and interacted with suppliers from July 2013 to January 2014.

Andres Echeverri Acosta has a diverse education history. In 2008, they obtained a Bachelor's Degree from Colegio San Ignacio del Loyola. Following that, they pursued a Bilingual Exchange program at Embassy CES in Australia in 2012. In 2013, they obtained a Diploma in Developing Business Initiatives from Universidad EAFIT.

From 2009 to 2014, Andres studied at Escuela de Ingeniería de Antioquia and successfully earned an Engineer's Degree with a focus on Business Administration and Management. In 2014, they also completed a course on Model2Market offered by Red Emprendia - Center for Global Innovation and Entrepreneurship - Instituto Politécnico Nacional.

Continuing their education, Andres completed a Diploma in Digital Marketing and Online Advertising at Universidad EAFIT in 2016. In the same year, they took a course on the Growth and Consolidation of ICT Business offered by Apps.co - MINTIC.

In 2018, Andres participated in a strategic management program at INALDE Business School. The following year, they completed a course on Foundations of Exponential Thinking at Singularity University. In 2019, they also obtained a Diploma in Data Science from Acámica.

Most recently, in 2020, Andres enrolled in Esden Business School and completed a Master's degree in Big Data in 2021. Additionally, they obtained a certification in Growth from Growth Rockstar in May 2023.