Elena Alti

Elena Alti is an experienced executive in marketing and digital strategy, currently serving as SVP and CMO at Grupo Salinas since November 2021. Previously, Elena held leadership positions such as Head of Digital Marketing and CDO at Banco Santander from January 2016 to September 2021, and CMO and Marketing Director at Banesto & Santander España from January 2012 to December 2015, where Elena led a significant rebranding campaign. Earlier roles include Global CMO at NH Hotel Group and Global Client Service Director at SCPF (WPP Group). Elena holds a Licenciatura in Information & Communication Sciences and a Master's in Corporate Communications from Universidad Complutense de Madrid.