Daniela Klepacz

Daniela Klepacz is an experienced marketing professional currently working at GRUPO SBF since June 2022 in the roles of Consumer Insights e Marca for Centauro and Marketing for Studio 78. In these positions, Daniela leads the establishment of marketing strategies, builds annual action calendars, and analyzes consumer behavior to define brand strategies. Prior experience includes serving as a Brand Consultant at Vivo (Telefônica Brasil), where responsibilities encompassed brand evolution and identity development, as well as strategic guidelines for digital customer experiences. Daniela's background also includes strategic consulting roles at Interbrand, engaging in portfolio strategy and corporate citizenship projects. Academic qualifications include an MBA in Digital Business from IEBS Biztech School, specialization in Design Thinking from Echos Desirable Futures Lab, and a degree in Advertising and Marketing from ESPM Escola Superior de Propaganda e Marketing.