Rafael Leite is an experienced professional specializing in product management and digital solutions. Currently serving as a Product Manager at GRUPO SBF since October 2021, Rafael is responsible for the Omnichannel product, focusing on product vision, roadmap, backlog management, strategic definitions via OKR, and customer success metrics. Previous roles include Executive Director at Tô Ricco, where Rafael directed startup operations and product roadmap development, and ownership of RL IDEIAS DIGITAIS, which provided digital product development and consultancy. Additionally, Rafael has held positions such as Product Owner at Senac MS, Business Analyst at DB1 Global Software, and Product Manager/Scrum Master at Grupo Imagetech. Education includes a Product Management certification from Product Arena and degrees in Engineering from UNIDERP.