Cata Hormazábal de la Fuente

Cata Hormazábal de la Fuente has a diverse work experience in the field of UX design and management. Cata has held key positions in various companies, including Grupo Security, where they currently serve as the Head of UX. In this role, they manage and leads a team of UX leaders, designers, and researchers, enforcing design principles and methodologies while effectively communicating strategies to the C-Suite.

Prior to their current role, they were the Head of UX at Red de Salud UC CHRISTUS, where they implemented a culture of digital innovation and led the redesign and optimization of the company's website. Cata worked in synergy with internal and external teams to understand user needs and deliver strong, strategic design experiences.

Before that, they held the position of Head of Design at ACHS, where they ensured that all projects met the highest standards in user experience and led UX/UI projects within internal and external teams. Cata also created and implemented a new design system.

Cata also has experience in the retail industry, having worked as a Senior UI Designer and Product Owner at Cencosud S.A. for their brands Paris.cl and Johnson.cl. Cata was responsible for aligning marketing campaigns, developing UI aligned with corporate standards, and participating in the activation and implementation of new websites.

Their early career includes working as a UI Designer at El Mercurio, where they contributed to the digital transformation of the newspaper and gained valuable experience in website design and campaign development.

Overall, Cata Hormazábal de la Fuente has a strong background in UX design and leadership, with experience in diverse industries and a track record of delivering impactful design solutions.

Cata Hormazábal de la Fuente received a Bachelor's degree in Graphic Design & Web from Universidad Finis Terrae in 2012. Cata then pursued a Postgraduate Degree in Web design and Development, multimedia content and technology resources from Universidad del Pacífico (CL) from 2012 to 2013. In 2018 and 2019, Cata completed Postgraduate Degrees in Front End from Desafío Latam and in Bootcamp training for Salesforce Commerce Cloud from Trailhead by Salesforce. In 2019, they also completed a Master's degree in Design and User experience in digital environments from Pontificia Universidad Católica de Chile. In 2021, they obtained a Postgraduate Degree in Analytics and web metrics with Google Analytics from the Catholic University of Chile. Cata has also obtained several additional certifications, including Advanced Google Analytics from Google and UX & Web Design Master Course from Udemy. Cata has demonstrated proficiency in Chilean sign language and advanced English fluency according to Duolingo.