Karina Ruiz

Karina Ruiz is an experienced professional in commercial strategy and management, currently serving as Regional Marketing Manager for ENERGAS at Grupo SIMSA S.A. de C.V. since October 2021, where responsibilities include leading commercial strategies in the energy sector across various states in Mexico. Previously held roles involved managing regional sales for Gas Natural del Noroeste and serving as Regional Sales Director at FANOSA. As a founder of MEJOR NATURAL since May 2013, Ruiz has combined retail and e-commerce expertise. With a strong foundation in pricing and commercial operations from CEMEX, including roles such as Pricing and Rebate Manager and Commercial Operations Center Manager, Ruiz possesses a comprehensive background in international business, holding a Global MBA from Thunderbird School of Global Management and a Bachelor's degree in International Business with a focus on Marketing from Tecnológico de Monterrey.