Alejandro Garcia

Alejandro Garcia is a seasoned commercial leader with extensive experience in the Latin American and Spanish markets. Since April 2011, Alejandro has served as Commercial Director at Softland Sitio Oficial, focusing on LATAM commercial development and fostering strategic alliances. Previously, Alejandro co-founded Union Andina S.L. in Spain, where responsibilities included overseeing commercial development and building a sales team of 21 employees. Prior roles include Sales Manager at Reycom Telecomunicaciones, Southern Cone Sales Manager at Ericsson, and Account Manager at Bell Labs Lucent Technologies. Alejandro holds a degree in Business Administration from UADE, with additional education at Colegio Manuel Belgrano.