Marcel Martins

Marcel Martins is a seasoned professional with extensive experience in digital management and e-commerce, currently serving as Head de Digital at Grupo SOMA since January 2015, overseeing the digital performance of multiple brands. Marcel has effectively led digital initiatives for FARM Global, achieving significant milestones such as a threefold increase in e-commerce revenue to R$270M annually and enhancing the active customer base by approximately 300% within two years. Previous roles include Managing eCommerce for FARM Global, where Marcel expanded the digital team from 4 to 20 members, and as Commercial Planning Manager at FARM, consistently meeting sales targets while ensuring efficient management of resources. Early career experience includes positions at BTG Pactual and ELO Group, emphasizing process improvement and strategic consulting. Marcel holds an Engineer's degree in Production Engineering from Universidade Federal do Rio de Janeiro.