Laura Alejandra P.

Laura Alejandra P. has over a decade of experience in e-commerce and market research. Currently serving as Coordinador de E-commerce at Grupo Urrea since November 2012, Laura has been responsible for the development of marketplaces and creating documentation for specific marketplace requirements, previously holding roles such as Online Channel Supervisor and Administrador de Canal Online. Prior to this, Laura worked as an Analista de Investigación de Mercados, conducting local and national market research for new tool products and engaging in mystery shopping. Laura began their career at Royal Prestige from July 2010 to January 2012 as a customer service representative, providing assistance via phone and email to distributors. Laura holds a Master’s degree in Marketing Direction, obtained from Universidad de Guadalajara in 2018, and a Bachelor’s degree in Marketing from the same institution, completed in 2008.