Beatriz Garcia Cabañas

Beatriz Garcia Cabañas is a seasoned communications and digital specialist currently serving as the Communications & Digital Director at Grupo VARMA since April 2019. Prior experience includes leading brand and communications efforts at Spotahome, where strategic public relations and external communications were developed for a PropTech startup. Beatriz has held significant roles in various organizations, including Communications & Marketing Director at Grupo Miguel Vergara, Manager at Burson-Marsteller, and Senior Associate during an international exchange with Asda'a Burson-Marsteller. Academic credentials comprise a Master’s in Communication and Political Management from Universidad Complutense de Madrid, as well as certifications in Salesforce Marketing Cloud and Viral Marketing.