Bernard Asencio

Bernard Asencio has held various leadership roles since joining Grupo Viamar in August 2009, currently serving as Vice-president of Service, Post Sale, and Diverse Business, where responsibilities include promoting products and developing strategic plans. Previous positions at Grupo Viamar include Regional Director and Regional Manager, overseeing budget management and business plans for multiple automotive brands. Earlier experience includes a role as Territory Manager at Tyco, focused on marketing strategies to enhance brand visibility. Bernard holds an MBA in Entrepreneurship from Tecnológico de Monterrey and a BBA from Pontificia Universidad Católica Madre y Maestra. Additionally, education includes coursework at IE Business School.