Grupo W
Carlos Irán Avendaño Cortés is a seasoned Creative Strategy Manager with extensive experience in digital content creation and production, currently working at Grupo W since August 2014. Notable contributions include generating content for prominent clients such as Volkswagen México, HSBC México, and Arca Continental, along with serving as a Senior Creative Strategy Manager for Sony Channel. In addition to this role, Carlos holds a position as a professor at Universidad Autónoma de Coahuila, teaching Virtual Environments. Previous roles include content creation for inDrive, voice work for the educational program "Mi Escuela Conmigo," and podcast production for Runa and Platzi. With a degree in communication and media studies from Escuela de Comunicación y Ciencias Humanas, Carlos combines academic and practical expertise in the media landscape.
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Grupo W
As strategic partners to brands, we strive to provide "surprise & delight solutions" for their digital communication needs. We offer astonishing, intelligent, and user-centric narratives that resonate with their context and ecosystem. Leveraging our expertise in technology, user behavior, and socio-cultural insights. Our digital expertise will propel your growth and success. We surpass expectations and take your brand beyond the imaginable. As allies, we will achieve extraordinary results together.