LC

Luis Enrique Ruiz Carranza

Strategic Account Director at GrupoMap

Luis Enrique Ruiz Carranza has a diverse work experience in the marketing and account management field. Luis Enrique started their career in 2009 as an Account Executive at GrupoMap, where they successfully managed BTL marketing activities and implemented promotions for brand consumers. Luis Enrique achieved notable success in project management, particularly with the Unilever Loyalty Plan.

In 2010, Luis joined Nicestream as a Key Account Manager, where they led digital projects and developed strategies based on user behavior. Luis Enrique effectively transformed data into valuable brand decision-making information.

In 2012, Luis became an Account & Commercial Director at ISI-Market Intelligence. Luis Enrique played a crucial role in adding and managing key accounts, providing strategic advisory, and identifying critical points and opportunities for in-store execution. Their contributions led to the addition of prominent accounts such as Coca Cola FEMSA, Nestlé, Comex, Hershey's, and Nespresso. Within a year, they significantly increased billing by up to 400%.

Since 2017, Luis has been working at GrupoMap as a Strategic Account Director. Luis Enrique is responsible for client advisory, defining marketing plans based on Business Intelligence, developing new business opportunities, implementing integral 360 strategies, and expanding active accounts. Specific achievements and end dates are not available for this role. Overall, Luis Enrique Ruiz Carranza has a successful track record in driving client growth and managing strategic accounts in the marketing industry.

Luis Enrique Ruiz Carranza attended the Universidad Iberoamericana in Ciudad de México from 2004 to 2008. During their time there, they pursued a degree in Communication and successfully obtained a Licenciado en Comunicación.

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Timeline

  • Strategic Account Director

    April, 2017 - present

  • Account Executive

    February, 2009