GS1 Canada
Eileen Mac Donald is the CEO and President of GS1 Canada, a role held since July 2002, overseeing a team of over 300 professionals and driving the organization’s strategic growth and direction. Eileen serves as an elected member of the GS1 Global Board and participates in various committees, including the GS1 Global CEO2CEO Committee as Chair and the GS1 Global Traceability Committee. Prior to GS1 Canada, Eileen served as Vice President of Marketing and Operations at Equity Rewards, implementing strategies that generated significant cost savings, and as Director of Marketing and Advertising at The Home Depot Canada, contributing to the successful launch of the Aikenheads brand in Canada. Eileen's educational background includes studies at York University, the University of Toronto, and Centennial College.
GS1 Canada
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GS1, a not-for-profit association, introduced the barcode and revolutionized global standards for efficient business communication across the global supply chain. GS1 Canada is one of 116 GS1 Member Organizations worldwide. GS1 has been partnering with the industry globally for over 50 years—even before GS1 introduced the first barcode on a pack of gum in 1974. Today, GS1 barcodes are scanned 10 billion times a day, and GS1 standards are the world's most widely used system of standards. In Canada, GS1 Canada collaborates with business leaders, industry boards, advisory councils, and industry work groups through its unique community management role to develop standards, guidelines, and non-proprietary business solutions. Partnering with industry, GS1 Canada provides education and implementation support to subscribers of all sizes across multiple sectors.