GS1 Canada
Karen Campbell Jones, MBA, currently serves as Senior Director of Marketing at GS1 Canada since May 2023. Previously, Karen held the position of Director of Growth Marketing at Igloo Software, where responsibilities included leading a diverse marketing team to create and implement growth marketing strategies across various channels. Earlier experience includes roles as Director of Marketing at Loadlink Technologies and Marketing Communications Lead at the Canadian Credit Union Association, focusing on business growth, marketing communications, and data-driven strategies. Additional positions at KCI Medical, Seniors Money Canada, and dmA Planning & Management Services provided expertise in marketing execution, financial administration, and operational management. Karen earned a Master of Business Administration with a specialization in Human Resources Leadership from the Schulich School of Business at York University, following education at Humber College and the University of Fredericton.
GS1 Canada
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GS1, a not-for-profit association, introduced the barcode and revolutionized global standards for efficient business communication across the global supply chain. GS1 Canada is one of 116 GS1 Member Organizations worldwide. GS1 has been partnering with the industry globally for over 50 years—even before GS1 introduced the first barcode on a pack of gum in 1974. Today, GS1 barcodes are scanned 10 billion times a day, and GS1 standards are the world's most widely used system of standards. In Canada, GS1 Canada collaborates with business leaders, industry boards, advisory councils, and industry work groups through its unique community management role to develop standards, guidelines, and non-proprietary business solutions. Partnering with industry, GS1 Canada provides education and implementation support to subscribers of all sizes across multiple sectors.