Karen Campbell Jones

Karen Campbell Jones, MBA, currently serves as Senior Director of Marketing at GS1 Canada since May 2023. Previously, Karen held the position of Director of Growth Marketing at Igloo Software, where responsibilities included leading a diverse marketing team to create and implement growth marketing strategies across various channels. Earlier experience includes roles as Director of Marketing at Loadlink Technologies and Marketing Communications Lead at the Canadian Credit Union Association, focusing on business growth, marketing communications, and data-driven strategies. Additional positions at KCI Medical, Seniors Money Canada, and dmA Planning & Management Services provided expertise in marketing execution, financial administration, and operational management. Karen earned a Master of Business Administration with a specialization in Human Resources Leadership from the Schulich School of Business at York University, following education at Humber College and the University of Fredericton.