The Product Management team at GS1 UK is responsible for defining and overseeing the development and lifecycle of GS1's products and solutions, including barcoding and innovative technologies. This team ensures that these products meet market demands, align with GS1 global standards, and drive efficiencies across various industries such as retail, healthcare, and foodservice. They lead initiatives like the Next Generation of Barcodes and coordinate with different stakeholders to enhance supply chain processes, ultimately contributing to improved operational efficiencies and patient safety.