Erin Otto

Erin Otto is a seasoned marketing professional with extensive experience at GS1 US, progressing from Marketing Specialist to Marketing Manager since January 2013. Key achievements include leading the stand-up of a new Marketo instance, enhancing CRM compatibility, and developing reporting tools to optimize marketing performance. As a Senior Marketing Specialist, Erin drove member engagement for the Apparel and General Merchandise sectors and managed marketing content for key surveys. Earlier roles included significant contributions to major product launches and supporting educational webinars. Erin’s background includes internships at Bank of America Merrill Lynch and the National MS Society, collectively contributing to a comprehensive marketing skill set. Holding a BS in Marketing from Ramapo College of New Jersey and a Mini-MBA in Digital Marketing from Rutgers Business School, Erin Otto is equipped with both practical and academic expertise in the marketing domain.