Penn Wilder

Penn Wilder is an experienced sales executive currently serving as the Vice President of Sales at GSM Outdoors since July 2021. As Principal at J.P. Wilder and Associates since April 2014, Penn leads a team specializing in sales support, merchandising, and product development across competitive consumer categories. Prior experience includes the role of VP of Sales at Plano Synergy from September 2017 to July 2021, where responsibilities encompassed managing major accounts such as Wal-Mart US and International. Additional roles include VP of Sales at Horizon Group USA and Director of Wal-Mart Team Leadership at Easton/Bell Sports/Riddell, where Penn oversaw substantial revenue management. Penn Wilder began a career in 1994 as a National Account Manager in the plumbing products sector and holds a Bachelor of Business Administration degree in Accounting and General Business from the University of Mississippi.