Sam Valdes is a Senior Marketing Manager for External Affairs at GSMA, focusing on sustainability and capacity building. Sam has extensive experience in marketing communications, project management, and stakeholder engagement across various roles within GSMA since 2021. With a Bachelor's degree in Business and Management from the University of Portsmouth, Sam has also held positions as a marketing specialist and coordinator, contributing to significant industry events. An avid fan of Japanese culture, Sam is passionate about corporate social responsibility and community service, supported by multiple volunteering roles over the past five years.
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