Serena Parker is a seasoned professional in event management with extensive experience spanning over a decade. Currently serving as a Senior Project Manager for Events at GSMA since September 2023, Serena previously held the position of Creative Solutions Project Manager for Events & Exhibitions at Shell from September 2022 to September 2023. Serena's career at GSMA began in February 2018, progressing through roles such as Senior Sponsorship Programme Manager and Project Manager for Events. Earlier experience includes key positions at Infopro Digital as a Senior Event Manager and Event Manager, and at Incisive Media as an Event Manager. Notable responsibilities include managing diverse events across multiple regions and overseeing comprehensive event logistics. Serena holds a BaHons in Event Management from Leeds Beckett University, obtained in 2013.
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