Marta Palomares González

Marta Palomares González has a diverse work experience spanning several companies and roles. Marta currently works at GSN Games as a Player Insights Manager, where they conduct extensive research to understand gamers' needs and improve the company's products. Marta's previous role was as a Senior Data&Insights Analyst at Havas Media Group España, where they supported media teams in optimizing their strategies and delivered market insights and recommendations. Before that, they worked at Ferrero as a Marketing Researcher, responsible for defining research methodologies and analyzing data to improve marketing and sales strategies. Marta's early experience includes working at SymphonyIRI Group as a Client Executive, where they processed and analyzed quantitative data for the FMCG industry and made recommendations based on analysis findings. Overall, Marta has a strong background in data analysis, market research, and driving product strategy.

Marta Palomares González has a strong educational background in marketing and digital marketing. Marta completed a Master's in Digital Marketing and Ecommerce at EAE Business School in 2019. In 2014, they obtained a Certificate in Digital Marketing from Google & IAB. Prior to that, they pursued a Master's in Marketing Management at Universitat Autònoma de Barcelona from 2010 to 2011, focusing on the field of Marketing Management. Marta also holds a Bachelor's Degree in Marketing Research from Universitat de Barcelona, which they earned from 2004 to 2006. Additionally, they completed a Bachelor's Degree in Economics from the same university from 2000 to 2005, specializing in Economics.