GT Universe
Tracy Galindo, currently serving as Managing Director at GT Universe since March 2010, oversees the development and execution of targeted shopper marketing initiatives, managing over 50 advertisements and 150 large-scale events annually. With a robust network of partnerships with over 200 manufacturers and distributors across various regions, Tracy is also active in publishing articles and leading discussions on multicultural marketing. Prior experience includes roles at Impact Sales Midwest, where Tracy enhanced Hispanic marketing initiatives for Jewel-Osco, and PromoPoint Marketing, focusing on Hispanic marketing strategies for grocery retailers. Tracy's earlier career features positions in public relations and promotions, including work with the Mexico Tourism Board and Univision Radio. Tracy holds a B.A. in Journalism and Spanish from Indiana University Bloomington and has studied at Universidad Complutense de Madrid.
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GT Universe
GT Universe activations are supported by creative and promotional pieces, price point activities, force-outs, displays, and in many cases, a dedicated landing page and social media. From the brands and recipes selected to the price points and displays installed, they guide their clients from beginning to end, ensuring a profitable and engaging.