Christopher Scuro

Christopher Scuro has extensive experience in digital business and marketing, currently serving as Vice President and Director of Digital Business and Platforms at GTB since May 2013. In this role, Christopher oversees retail business strategy for Ford Dealer Associations in the Western Market Area and has previously directed all digital retail operations in the Western and Central regions for tier II Ford Motor. Earlier roles at GTB included Digital Marketing Manager and Digital Communications Manager, where Christopher spearheaded digital media initiatives, optimized creative assets, and significantly increased digital media budgets. Prior experience includes serving as Director of Marketing at Medl Mobile and various media planning positions at DGWB and FCB. Christopher holds a Bachelor’s degree in Communication with a focus on Advertising from California State University, Fullerton.