GTB appoints Marc Sanford global chief data science officer
Marketing and communications agency GTB has hired Marc Sanford as its global chief data science officer. Mr. Sandford will lead the company’s data and analytics team, spanning six continents and more than 50 offices around the world, effective September 1, 2020. "Putting data at the center of everything we do is essential to have the deepest understanding of the consumer,” said GTB global chief executive officer Robert Guay. “Human behavior is the best signal for understanding what, how and when to communicate effectively with consumers in ways that provide a competitive advantage. We're excited to have Marc help lead that charge in this newly created role." Mr. Sanford comes to GTB from Wunderman Thompson, where he most recently served as SVP of consumer insights and analytics. As part of his role, he helped to build the company’s AI division and create a fully automated analytics system. He has worked with world-leading brands including T-Mobile, Microsoft, Japan Airlines and Adidas.