David Chan

David Chan is a seasoned digital strategist with over two decades of experience in marketing and product management across various sectors. Currently at GTB, David focuses on leveraging consumer insights to enhance purchase intent among automotive shoppers and develops comprehensive digital communication strategies. Prior experience includes directing product management at Valassis, where David launched consumer packaged goods coupon platforms, and serving as Product Innovation Director at Entertainment Publications, launching customized coupon products and managing digital discount innovations. David's earlier roles include brand management at Schering Plough and extensive brand and retail management at SC Johnson. David holds multiple advanced degrees, including an MBA from Simon Fraser University, an MBA from Dalhousie University, and a Bachelor of Science from The University of British Columbia, complemented by an Executive Education Certificate in Marketing Strategy from The Wharton School.