Lisa Dorian

Lisa Dorian is an accomplished analytics professional with extensive experience in the automotive industry. Currently serving as Associate Analytics Director at GTB since July 2012, Lisa specializes in precision retail marketing, focusing on market assessments for FDAFs and supporting shopper monthly metrics. Lisa has a solid background in predictive modeling and campaign evaluation, having previously managed the Ford Roadmaps/BOOM team with significant improvements in reporting systems. Prior to GTB, Lisa was a Senior Analyst at R. L. Polk & Co. (1999 - 2012), where responsibilities included managing profiling studies, collaborating with clients to refine objectives, and providing data analysis and strategic recommendations. Lisa began a career as an Analyst at RDA Group (1995 - 1999), overseeing international customer satisfaction studies and honing project management skills. An alumna of the University of Michigan, Lisa holds a Bachelor of Business Administration with a focus on marketing and Spanish.