Lynn Ephlin serves as the Director of Innovation & Data for GTB, focusing on the Ford Motor Company Tier 2 Retail Business since 2021. Prior experience includes roles such as Vice President of Competitive Analytics at Publicis Groupe and Marketing Lead for Marketing Intelligence & Analytics at Latcha+Associates. Lynn has held various positions at GTB, including Associate Director of Marketing Insights & Analytics, and worked at IHS Markit as a Polk Catalyst Advisor. Prior to that, Lynn was a Senior Manager for Chevrolet Brand Marketing at General Motors and an Account Manager at J.D. Power & Associates. Earlier career experience includes marketing analysis at Johnson Controls, Inc. Lynn holds degrees from Wayne State University earned between 1995 and 1999.
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