Tricia O'Connor is an experienced media professional with a robust background in media planning and strategic communications. Currently serving as Media Director at GTB since March 2008, Tricia has successfully managed media plans, budget coordination, and team development for Ford Motor Company and Lincoln Motor Company, focusing on driving retail sales and enhancing brand awareness in the Great Lakes market. Prior roles include Supervisor of Media Planning at Chicago Creative Partnership, where Tricia developed advertising strategies for clients like Bob Evans Restaurants, and Senior Media Planner at Williams Labadie, where Tricia executed strategic media plans for brands such as Nature Made Vitamins. Tricia holds a Bachelor's Degree in Marketing from Butler University, obtained in 1997.
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