Russell Scott

Russell Scott is an accomplished professional with extensive experience in digital media, content strategy, and commercial leadership. Currently serving as Director at Audience Optimisation Ltd, Scott drives value through engagement strategies across diverse platforms. As the Senior Independent Director of The Scott Trust, Scott plays a crucial role in governing the independence of The Guardian, while also contributing to global press freedom initiatives as a Board Member at The Guardian Foundation. In the role of Chief Executive Officer at World Horse Racing, Scott leads a team to enhance the global horse racing narrative. Additional roles include Chief Commercial Officer at Mavis and previously at Grazer Learning, alongside pivotal positions in broadcast and digital content management at Rugby League World Cup 2021 and The Football League. With a track record of growing commercial opportunities and increasing audience engagement, Scott has consistently demonstrated effective leadership in the media sector.