Sharon Blatt Cohen

Head of Marketing Communications at Guardio

Sharon Blatt Cohen has a diverse range of work experience in various marketing roles. Sharon currently holds the position of Head of Marketing Communications at Guardio, where they started in January 2023. Prior to this role, they served as a Senior Marketing Lead at Guardio from October 2021 to January 2023. Sharon also worked in product marketing and email/content roles at Guardio from September 2019 to February 2020 and from February 2020 to October 2021, respectively.

Before joining Guardio, Sharon worked as an Email Marketing Lead at Tailor Brands from May 2018 to September 2019. In this position, they were responsible for developing email strategies, improving deliverability reputation, and collaborating with cross-functional teams to implement new initiatives.

Sharon also gained experience in CRM, content, and monetization at 888holdings, where they worked from December 2014 to May 2018. Sharon'sresponsibilities included managing promotional calendars, writing copy, and leading the integration of the Optimove CRM system.

Additionally, Sharon served as a Community & Content Manager at Promo.com from April 2014 to January 2015. Sharon started their career in the online world at Operad in April 2012, where they initially worked as an SEO writer. Through mentorship and development, their role evolved into content marketing until their departure in April 2014.

During an internship at the marketing department of Armani Casa from September 2011 to November 2011, Sharon gained experience working with media sources, PR and journalists, and translating marketing materials from English to Hebrew.

Overall, Sharon Blatt Cohen has a strong background in marketing communications, email marketing, product marketing, content creation, and CRM. Sharon'sexperience spans across various industries and showcases their adaptability and growth in the field.

Sharon Blatt Cohen holds a Bachelor's degree in Communication and Media Studies from The College of Management Academic Studies. Sharon obtained this degree from 2008 to 2011. Later, they pursued further education and graduated with a Master of Business Administration (MBA) degree in Business, Management, Marketing, and Related Support Services from The College of Management Academic Studies from 2014 to 2016.

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