Manuela Frota MacHado

Manuela Frota Machado is a seasoned marketing professional with extensive experience in strategic planning and execution across various industries. Currently serving as Gerente de Marketing at Grupo Guarida since August 2022, Manuela previously held positions including Coordenadora de Marketing at Indústria de Plásticos Herc Ltda and CCG Saúde, as well as Coordenadora de Marketing at Iguatemi Empresa de Shopping Centers. Expertise includes market opportunity mapping, digital channel management, trade marketing, and development of promotional campaigns. Manuela holds a Pós-Graduação in Planejamento de Comunicação e Gestão de Crise and a Graduação in Comunicação Social with a focus on Relações Públicas from Pontifícia Universidade Católica do Rio Grande do Sul.