Lorena Casas Toledo

Lorena Casas Toledo is a seasoned marketing professional with extensive experience in strategic marketing and communication across diverse sectors, including fashion and consumer goods. Currently serving as Marketing Manager at Guaw since June 2022, Lorena develops comprehensive marketing strategies and oversees brand management and social media initiatives. Previously, as Marketing and Communications Manager at Selmark Lingerie, Lorena managed strategic plans for over 25 international markets, enhancing product positioning in lingerie and homewear. Additional experience includes roles in marketing, sales, and communication at Supack, Avon, and Krack Zapaterias, where Lorena led marketing campaigns, branding efforts, and internal communications. Lorena holds a Master in Marketing Management from EAE Business School and degrees in Advertising and Public Relations from Universidade de Vigo, Communication Science from Tecnológico de Monterrey, and Communication from Vilnius University.