GUESS
James Yoo is an accomplished data science and analytics manager with extensive experience in digital marketing, analytics, and data quality across various industries. Currently, James leads data initiatives at GUESS?, Inc., previously serving as an AVP Data Quality Specialist at City National Bank and in digital analytics roles at Johnson & Johnson and Mattel, Inc. James has a strong background in campaign performance measurement, predictive modeling, and customer acquisition strategies, complemented by previous positions at Beyondsoft, Planet Blue, Forever 21, and CyberActive Inc., where key contributions included driving SEO/SEM efforts, overseeing digital marketing initiatives, and enhancing analytics platforms. James holds a Bachelor's Degree in Business Administration and Management from Loyola Marymount University.
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GUESS
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In 1981, GUESS sold its very first pair of jeans to Bloomingdale's department store. Since then, GUESS has grown, becoming one of today's most recognized and influential apparel brands in the world.