Alana Micciche

Alana Micciche is a seasoned consultant specializing in business development and digital strategy, with extensive experience since May 2010 as a self-employed contractor. Notably, Alana has served as a Digital Strategy Consultant for Guidepoint and as the Senior Director of Digital Optimization at Dun & Bradstreet, focusing on conversion rate optimization and data-driven solutions. Previous roles include Director of Product & Websites at Berlitz Corporation, where Alana oversaw over 30 website builds, and Sr. Site Optimization Project Manager at Bed Bath & Beyond, where Alana led UX teams in enhancing eCommerce platforms. Alana's expertise encompasses online marketing, UX design, team management, and the integration of analytics into strategy formulation. Alana holds education credentials from Penn State University and HACC, Central Pennsylvania's Community College.