Adrian Howett

Director Of Digital / Martech & Analytics at Silver Agency

Adrian Howett has a vast and diverse work experience spanning over several years. Adrian is currently the Director of Digital / Martech & Analytics at Silver Agency since 2023. Prior to that, Adrian held multiple roles at Transmission, including Head of Digital Innovation from 2018 to 2023. Adrian also served as the Global Director of Digital Experience & Innovation from 2021 to 2022, and as the Director of Marketing Technology & Analytics from 2018 to 2021.

Before their time at Transmission, Adrian worked at IBM as a Senior Digital Marketing Manager from 2011 to 2021, where they led performance marketing and digital strategy across various business units. Adrian also led the digital transformation and integration of Sterling Commerce into IBM.

Earlier in their career, Adrian held the position of EMEA Digital Marketing Manager at Sterling Commerce from 2006 to 2011. Adrian also worked as an e-Marketing Manager at PortWise from 2004 to 2006, where they were responsible for global e-Marketing activities and infrastructure development.

Adrian worked as an e-Marketing Contractor at Microsoft in 2003 and as a Web Developer at Oracle from 2001 to 2002. Adrian began their career as a Developer at a Web Contractor in 1996 and continued until 1998. Overall, Adrian has extensive experience in digital marketing, strategy, and innovation across various industries and companies.

Adrian Howett graduated from Bournemouth University in 2003 with a Bsc in Business Information Technology. Prior to that, from 1992 to 1998, they attended Claries Court School, where they completed 3 A-Levels. In terms of additional certifications, Adrian obtained an IBM Agile certification from IBM, although the specific date of attainment is not provided.

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