William Lee is an accomplished executive with extensive experience in the retail and food & beverage sectors. Currently serving as CEO of Joey and Sam F&B Group since August 2022, William also works as a Senior Retail Consultant at Guidepoint since July 2019. Previous roles include overseeing the overseas market development as GM for Hema Fresh at Alibaba Group from March 2018 to September 2019, and CEO of The Dairy Farm Group Cambodia, where William significantly improved business performance. Additional experience includes positions at The Dairy Farm Group and Ramayana Lestari Sentosa Tbk, where William managed operations and strategic initiatives. William holds a degree from Nankai University, completed between 1997 and 1999.
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