DFI Retail Group


DFI Retail Group (“Group”) is a leading pan-Asian retailer. At 30th June 2021, the Group and its associates and joint ventures operated over 10,000 outlets and employed some 230,000 team members. The Group had total annual sales in 2020 exceeding US$28 billion.





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Ian McLeod
Group Chief Executive

Ian McLeod

Choo Peng Chee
CEO, DFI Retail North Asia
Clem Constantine
CFO & Property Director
Chris Bush
CEO, DFI Retail Southeast Asia
Andrew Wong
Chief Executive Officer, Health and Beauty North Asia
Johnny Wong
Chief Executive Officer, DFI Digital
Soren Lauridsen
Chief Executive Officer, Health and Beauty Southeast Asia
Marcus Spurrell
Chief Technology Officer
Charlie Wood
General Counsel & Head of Audit, QC Technical and HR Central Services
Danni Peirce
MD, Guardian Singapore
John Witt
Managing Director
Cherie Wong
Head Of Design Food SEA
Hou Dejun
Head Of Product Development Ecommerce Grocery And H B
Gloria Mak
Design Lead Group Convenience
Mervin Ang
Head Of Store Design SEA