Farley Kern is chief communications officer for GuideWell and Florida Blue. In this role she is responsible for leading a broad portfolio of strategic functions including public relations; issues management; media relations and social media; executive communications; internal/employee communications; communications with the company’s members, providers, agents and other stakeholders; and the creative and production department. Additionally, she is accountable for developing and leading an integrated communications strategy across the GuideWell enterprise’s family of companies.
Kern holds a bachelor’s degree from the University of Virginia and a master’s degree from Duke University.
GuideWell
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GuideWell and its family of forward-thinking companies are focused on helping people and communities achieve better health and are at the forefront in the transformation of health care. The not-for- profit mutual holding company includes Florida Blue, GuideWell Connect, GuideWell Health and Diversified Service Options, Inc.