Bill Totten

Bill Totten is an experienced professional in the field of digital marketing and fundraising. Bill has held various leadership roles throughout their career, starting with their most recent position as the Senior Director of Digital Marketing at Guiding Eyes for the Blind since 2019. In this role, they are responsible for developing and implementing a comprehensive digital marketing strategy, with a focus on donor acquisition and retention.

Prior to this, Bill worked as the Director of Integrated Digital and Director of Email at Save the Children US from 2015 to 2019. In these roles, they led the development and growth of Save the Children's digital program, including paid media, email marketing, and web optimization. Bill implemented various supporter-centric strategies, such as donor journey mapping and personalization, to enhance engagement and revenue.

Before joining Save the Children, Bill served as the Sr. Account Director of Digital Solutions at Infogroup in 2013, where they contributed to the company's digital initiatives. Prior to that, they held the role of Vice President at List Services Corporation (LSC) from 2003 to 2013. In this role, they led business development efforts in CRM, digital advertising, and email services, managing a team and implementing digital marketing strategies.

Prior to LSC, Bill worked as the Vice President of Online Media Acquisition at Direct Media from 2000 to 2003. Here, they focused on list acquisition, list sales, and customer retention using various media channels, including direct mail and email. Bill also played a key role in developing an internal division focused on email marketing.

Bill's earlier experience includes working as a Product Manager at Time Inc from 1999 to 2000, where they marketed branded products using direct mail and other media forms. Bill also served as an Associate Product Manager at Guideposts from 1997 to 1999, and as an Account Executive at Direct Media from 1994 to 1997.

Throughout their career, Bill has demonstrated a strong track record of driving revenue growth and implementing data-driven marketing strategies.

Bill Totten attended Western Connecticut State University from 1989 to 1993 where they obtained a Bachelor of Arts degree in Communications.