Katie Higgins is a seasoned professional in brand storytelling and communication strategy, currently serving as Senior Manager of Brand Storytelling at Guild since October 2021. Previous roles include Manager and Senior Associate Producer at Guild, and Co-Founder and Brand Communication Strategist at Emboss Communications, where extensive skills in client acquisition, narrative development, and media strategy were demonstrated. Katie's background also encompasses investigative reporting at Cox Media Group, where success included leading the station to the #1 market position and producing significant on-air content. Academic qualifications include a Bachelor's degree in Public Affairs Journalism from The Ohio State University and ongoing pursuit of a Master's degree in Communication Management from the University of Denver.
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