Mathew Cruz

Mathew Cruz is an experienced marketing professional with a focus on social media strategy and community engagement. Currently serving as the Social Media & Advocacy Manager at Guild, Mathew develops and executes storytelling campaigns for major employer partners. Previous roles include Community Management & Growth Specialist at HubSpot, where Mathew led editorial content strategy and developed a community-first engagement approach. Experience as a Digital Media Planner at River Direct involved managing paid media strategies across various platforms. Mathew's earlier positions encompassed SEO and content marketing at OnePitch, various internships in public relations and marketing, and serving as a resident advisor during time at San Diego State University, where Mathew earned a Bachelor’s degree in Business Administration with a specialization in Integrated Marketing Communications.