Lucy Hunter

Lucy Hunter is a seasoned marketing professional with extensive experience in brand strategy and product development. Currently serving as the Director of Brand Strategy at Guinness World Records since January 2016, Lucy oversees global marketing initiatives, collaborates with editorial and design teams, and manages product strategy and brand guardianship. Previously, positions included Senior Product Marketing Manager and Product Manager at Progressive Digital Media Group, where Lucy led digital product development and strategic projects, significantly increasing revenue and portfolio size. Additional roles span project management, PR assistance, and production support, alongside educational credentials from the University of Birmingham with a BA in Drama and Theatre Arts.