Michael Whitty

Head Of Commissioned Content at Guinness World Records

Michael Whitty has extensive experience in visual content production, primarily with Guinness World Records since March 2006, where current roles include Head Of Commissioned Content and previous positions such as Head Of Visual Content and Head of Pictures and Design. Over a decade at Guinness World Records involved producing, directing, and managing over 400 photo shoots globally, while fostering strong relationships with photographers. Prior to this, roles included Deputy Picture Editor at The Independent and Picture Editor at Teletext Holidays, where Michael established a Picture Desk from the ground up. Michael began a career in media as Deputy Picture Editor at IPC Media Group and as a Syndication Negotiator for Australian Consolidated Press. Michael holds a Bachelor's Degree in History & Politics from the University of Kent.

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