Will Baxter-Hughes is a Marketing Manager at Guinness World Records since April 2022, with a strong background in campaign management and marketing. Previously, Baxter-Hughes worked as a Campaign Manager at Hogarth Worldwide, focusing on sports sponsorship initiatives for Rolex across various media formats and notable events such as the Oscars and the Ryder Cup. Prior experience includes roles as an Account Manager at Prodigious UK, overseeing production for Toyota Europe, and as a Content Creation & Social Media Manager at Brandlective Communications, managing multiple client accounts. Baxter-Hughes began their career with internships at Wildfire PR and Septech Emirates LLC and holds a Bachelor of Arts in Business from Kingston University.
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