Dylan van Vleet

Category Manager - Pedals And Effects at Guitar Center

Dylan Van Vleet is an accomplished professional in the music retail and marketing industry, currently serving as the Category Manager for Pedals and Effects at The Guitar Center Company since February 2024. With previous experience as Retail Marketing Manager at Taylor Guitars and E-Commerce Category Merchant at Sony Electronics, Dylan has demonstrated expertise in assortment selection, vendor relationships, product launches, and market analysis. A long tenure at Guitar Center, where positions ranged from Digital Merchandising Analyst to Marketing Manager, further solidified Dylan's proficiency in promotional strategies and merchandising operations. Dylan holds a Bachelor of Business Administration from California Lutheran University and has a background in music business from UCLA Extension.

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