John Shook

John Shook has extensive experience in merchandise planning and allocation, currently serving as the Director of Merchandise Planning for Acoustic Guitars and Guitar Accessories at The Guitar Center Company since August 2022. Prior roles include Director of Merchandise Planning for Grocery and General Merchandise at 99 Cents Only Stores, along with various managerial positions at GUESS?, Inc., National Stores Inc., Hancock Fabrics, Barnes & Noble Education, Inc., JCPenney, and Musicland Group, Inc. John Shook's diverse background encompasses significant leadership roles within the retail industry, focusing on optimizing merchandise strategies and operations. Academic credentials include studies at Alvin Community College.